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Business owners need to communicate effectively to promote their business to customers and potential customers. There are a range of promotional activities to invest your limited promotional dollars, so the key is focusing on cost-effective methods of gaining exposure and building awareness and credibility. In this webinar, participants will learn:

  • the communication process and how to choose between the different methods of communicating to achieve their business goals, and
  • hands-on methods proven to develop clear and effective messages that will resonate with target markets.

Meet Your Facilitator —  As a National Marketing Manager, Morgan Melnyk manages the marketing strategy for MNP LTD, the largest insolvency firm in Canada, which provides both consumer insolvency and corporate recovery services in 17 regions across Canada. In this role, he implements a variety of marketing tactics across multiple channels including, Digital, Content, Social, PR and Traditional Advertising. Morgan believes that a wholistic marketing strategy based on research, analysis, optimization and ultimately accountability is fundamental to achieving, and exceeding, business objectives. For nearly 10 years, Morgan has worked in Calgary developing marketing strategies for a variety of industries, including professional services, technology, energy, retail and environmental businesses. Morgan holds a Bachelor of Commerce with a double major in Marketing and International Business and a double minor in Economics and Political Science.