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Description

There are more ways than ever to reach out and connect with existing and prospective clients. Social media presents a unique opportunity to build a two-way relationship with customers – but only if accompanied by a sound understanding of each platform’s functions, audience, expectations and best practices. This course helps business owners assess and qualify which social media platforms are appropriate for their brand, as well as what is possible within each social network. Participants will come away with a clear understanding of the key aspects of participating in social media marketing. In this session you will learn about:

  • establishing key and secondary goals for social media marketing activities;
  • how to identify which social media platforms are right for your brand;
  • long-term resource and infrastructure considerations; and
  • overview, audience breakdown, best practices, and opportunities on Facebook, Twitter, LinkedIn, Instagram and YouTube, as well as insights on other social networks such as Snapchat, Tumblr, Pinterest, and Google+.